Sustainable Fashion and Fashion Revolution Week
Lately, sustainable fashion or eco-fashion is a term that is often thrown around in the fashion blogging space. This aspect of fashion is going to fundamentally shift the way we think about fashion and shop for our clothing. This is the part that excites me the most. As humans we adapt to new knowledge in most creative ways, showcasing our ingenuity. Fashion waste is a design problem and it spans many industries including agriculture, retail and health. Sustainability in the fashion industry is multi-dimensional, and it doesn’t mean that you have to throw out all the clothes that were made unsustainably and replace them with organic, ethical, or vintage clothing. What we need is not a radical adjustment to this new knowledge but a soft approach to easily shift our clothing consumption habits. Non-profits such as Fashion Revolution Week highlight the sustainability and ethical issues in the fashion industry during the last week of April.
Each year, Fashion Revolution Week is held from April 23 to April 29. Fashion Revolution Week was started because of the Rana Plaza tragedy that happened on April 24, 2013 in Bangladesh. The first Fashion Revolution Week took place in April 2014 in an effort to engage people all over the world to become more aware of the practices in the fashion industry. I was one of the few participants in Fashion Revolution Week when it was first held. During the same time, I started my dissertation research looking at the sustainability issues in the fashion industry. This year, I helped engineer the first ever Arizona Eco Fashion Week as its Conference Director. From 2014 to 2018, I’ve been on my own personal journey of understanding what sustainable fashion is and how to incorporate it in my closet and style.
As a researcher and designer, I’ve read hundreds of cutting edge research in this area that spans not only just the business, retail, and designer aspect but also, covers agricultural, emotional and physical health. I’d tell you everything that I’ve found in the research but my approach is not to overwhelm anyone with the information. If you are interested or feel inclined to understand the sustainable fashion, the first step is to know that we have a holistic problem at our hand. I encourage you to start by looking at your favorite clothing items in your closet, see where it was made and what it is made of, which most likely will spark your curiosity about how it was made. Our clothes have an untold story and it is up to us to bring this story to light.
For further information, make it a point to check out FashionRevolution.org website next year for Fashion Revolution Week events, and participate in your local events to meet experts and other like minded curious individuals interested in unraveling the story of our clothes. Check back for this space as I continue to reveal ideas and tips on how you can make your wardrobe multi-dimensionally and fabulously sustainable.
Neha Kusum Purohit
Sustainable Fashion Storyteller and Researcher
MBA in Sustainability